DIA DE LOS MUERTOS

Awarded Best Advertising Campaign and Event/Program of the Year by Columbia College Chicago.

Latino Alliance was awarded Best Advertising Campaign for The Day of the Dead Event. In efforts bring a diverse crowd to the event we advertised heavily and came up with a unique strategy to do so. Our strategy was to advertise a fashion show as a performance at Day of the Dead and bring a diverse crowd to the event. We advertised through social media, flyers, word to mouth, and were featured on Gozamos. We were also featured on Univision (spanish news station) news and interviewed by Enrique Rodriguez.